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NDS Dynamic

Earn more from advertising
   that is measurable,
addressable and
           interactive

NDS Dynamic™ is a suite of solutions that allows TV operators to offer measurable, addressable and interactive TV advertising to programmers and advertisers. When advertising is more focused and meaningful, it achieves better results while creating new ad-related revenue streams.

With pay-TV platforms carrying hundreds of channels, on-demand services and interactive applications, they are still the most influential advertising platform. But that has also made advertising more complex to buy, plan and execute efficiently. Advertisers are therefore looking for new ways to reach their target TV audience wherever they are, so they can get more value for every ad dollar they spend.

 

NDS Dynamic in Action

Quality measurement for improved impact

NDS Dynamic lets you unleash your digital platform's potential. It gathers quality data to enable addressable ads that are more relevant to viewers. With these capabilities available to programmers selling media and to advertisers who buy it, advertising on your platform will have far more impact and enhance your bottom line.

 

 

 

The NDS Dynamic Suite

NDS Dynamic includes modules that can be deployed separately or together:

  • STB Audience Measurement for collecting highly precise audience and ad measurement data from set-top boxes (STBs)
  • Addressable TV Advertising for delivering the right ads to the right households based on profiles that advertisers really want
  • Interactive TV Advertising including telescopic and display ads that enable viewers to engage with brands beyond traditional TV viewing

STB Audience
         Measurement
Knowledge is Power

If you cannot measure it, you cannot sell it! That is why it is essential to provide clear information on who is watching what.

More than just an advertising tool, NDS Dynamic's STB Audience Measurement solution provides critical business intelligence about how your pay-TV subscribers interact with their STBs. It lets you promote content to the right subscribers according to their profiles and offer advanced services such as interactive and addressable ads.

From a business perspective, granular data empowers your platform to negotiate carriage rights based on actual usage while assessing the value of content based on viewer profiles.

Highly granular viewing data

Having a single platform means you can control content usage rights and metadata on all devices. You can also offer cross-platform content packages, promotions and recommendations through personalised catalogues and user interfaces. All these enhance the multi-device video experience demanded by today's subscribers.

  • Linear TV and HD
  • DVR viewing: time-shifted and playback
  • On-Demand
  • Interactive application usage and navigation

You can even obtain robust viewing data for smaller channels with low sampling error.

Second-by-second viewing data is gathered and reported back via any STB return path. Following data enrichment and translation at the headend, the viewing data is delivered in standard format to an NDS data-processing partner who then creates detailed analysis reports. Your platform can segment this viewing data and use it in multiple data-processing applications.



















 


The most deployed STB audience measurement system today

Commercially available since 2004, the NDS Dynamic STB Audience Measurement solution collects data from hundreds of thousands of active STBs on a daily basis. It adds real value to your TV business by helping you to gain new subscribers, up-sell to existing subscribers, and identify those at risk of churn.


Addressable TV Advertising

The NDS Dynamic Addressable TV Advertising solution helps programmers and TV operators to increase ad revenue by maximizing their linear and time-shifted ad inventory.

How does it work?

NDS Dynamic leverages existing digital STB and DVR capabilities, available subscriber information and STB measurement data. This ensures that your platform can serve addressable ads that make an impact on specific household groups.

Whether you are looking to deliver programme guide ads, banner overlays, or linear video adverts, NDS Dynamic provides the infrastructure you need to segment your audience, prepare ads for delivery, and insert them smoothly in the right place as part of a seamless viewer experience.

Better ads for all

NDS Dynamic Addressable TV Advertising solution brings benefits to everyone in the advertising chain.

TV operators can generate more revenue from their infrastructure by delivering addressable ad spots on behalf of programmers.

Programmers generate more revenue from their ad inventory by selling differentiating addressable ad products and reducing wastage.

Advertisers deliver their message more efficiently by reaching their target audience.

Consumers benefit from receiving more relevant ads while enjoying a more positive viewing experience.









More efficient advertising
            for greater revenue

With NDS Dynamic, you can offer advertisers more effective addressable advertising that is worth more.

Let a single advertiser deliver multiple messages

An advertiser can use a single ad slot to deliver multiple messages about different brands or even the same brand, tailored to specific viewer segments. A car manufacturer, for example, might want to show an ad for a family model to families and at the same time promote a sportier model to younger drivers.

Sell a single slot to multiple advertisers

Operators and programmers can optimize ad inventory and revenue by selling the same addressable ad slot to multiple advertisers. For example, during an ad break on a home renovation show, you can deliver a house insurance ad for families, and at the same time deliver a mortgage ad from another advertiser to young couples watching the same show.

Re-sell time-shifted DVR ad inventory

NDS Dynamic offers new ways to monetize Digital Video Recorder (DVR) content by replacing ads watched during program playback. You can substitute ads that have met their delivery targets or refresh special offer ads when they become stale. Modifying the ad payload for content that is past the "live" rating window is also possible. For example, you can remove all ad breaks within a program watched X days post airing and replace them with a single pre-roll ad before the program.

Apply intelligent STB level rules

NDS Dynamic offers ways to set ad presentation using rotation, frequency capping and more, according to specific STB viewing behaviours. For example, you can ensure that a particular ad is only shown a pre-defined number of times per day.


Interactive and
            cross-device advertising

The NDS Dynamic Interactive Advertising solution creates a rich and intuitive interactive experience that is more compelling for viewers and more valuable to advertisers. It takes addressability a stage further by making interactive impacts more relevant for specific households. Advertisers will then see increased ROI with viewers as they:

  • Spend more time with the brand
  • Explore specific product features
  • Request further information or respond to a call to action

More advertising opportunities across multiple screens

If you are delivering digital video to PCs, mobile and other open Internet devices, you can leverage NDS Dynamic to create a unified platform for managing and executing ad campaigns that follow consumers to the devices they are using. Cross-device profile management and ad execution capabilities help you make informed ad-serving decisions regardless of the device rendering the service. That means you can deliver a sequence of ads, as part of a single campaign, on different devices.



Benefit from our
          Proven Experience

For more than 20 years, NDS has delivered end-to-end pay-TV systems to more than 90 of the world's leading platforms. In that time, NDS has gained unparalleled expertise creating the technologies crucial for success in the next generation of TV advertising.

NDS Dynamic simplifies the complex aspects of executing addressable and interactive advertising across STBs and other devices. It allows programmers who sell ad inventory to "plug-into" your pay-TV network and leverage it for delivering advanced advertising that generates new revenues for them and for your platform. The NDS Dynamic infrastructure can work with multiple ad-decision systems in parallel.

Bringing the pieces together

NDS Dynamic is not only about technology. It is also about integrating with an existing advertising and digital TV environment. NDS' integration expertise and track record assure that your advanced TV advertising system works end-to-end.




We also work with a wide range of advertising technology and service partners to help deliver all the relevant pieces of the solution. From audience segmentation and research, through ad decision all the way to measurement and analysis, NDS works with the best partners in the industry to deliver integrated capabilities to TV operators.

NDS customers worldwide

To learn more about how NDS Dynamic can expand your pay-TV advertising platform, visit the Web page or contact us.