But with so many content sources and consumer electronic devices out there, it is hard to strike a balance between staying in control of your media to gain revenue and allowing consumers to control their video experience.
NDS Infinite TV™ provides that balance with a complete multi-screen solution for over-the-top (OTT) delivery.
A modular solution, NDS Infinite TV lets you control content ingestion, management, publishing, monetization, protection and delivery to horizontal and vertical devices.
It also ensures your subscribers will enjoy an optimal and consistent viewing experience; whether they are using an OTT STB, connected TV, tablet, PC, mobile device or games console.
NDS Infinite TV uses automated content management workflows for building large on-demand catalogs. This saves your platform considerable time and money. It also offers intuitive, user-guided menus enabling your non-technical staff to price, publish and re-purpose on-demand assets for different environments and devices.
A thin-client UI application, the OTT navigator helps you get the most out of each device's navigation features while maintaining a consistent user experience on all platforms. You can apply the OTT navigator to the most suitable application engine for each device for optimum performance. That way, your subscribers can enjoy the best possible user experience, no matter what device they use.
Of course, you can easily tailor the OTT navigator to ensure that your branding and service are extended consistently on all devices.
NDS Infinite TV provides a set of services for monetizing your OTT platform. User management tools let you associate devices with subscriber domains (households) and control all content offers, purchases and access to booked content from these domains. The data gathered from monitoring and reporting user transactions and system usage can then be fed to business intelligence systems for analysis.

NDS Infinite TV also incorporates VideoGuard Connect™, NDS' proven DRM solution, to protect your OTT services with strong authentication. In addition, VideoGuard Connect provides proactive content protection. Audited by Telecordia, an independent, studio-approved security auditor, VideoGuard Connect received exceptionally high ratings in all categories. NDS technology has also been approved by all the prominent studios, including Disney, Fox, HBO, NBC Universal, Paramount, Sony and Warner Bros.
NDS Infinite TV's efficient search and browsing capabilities let you import content from various sources and present it to users via a catalog. It also provides the tools to promote content via the UI as well as integrating with third-party promotion and recommendation engines. This makes it easy for your subscribers to discover and aggregate the content they like and so drives pay-TV revenue.
NDS Infinite TV uses adaptive bit rate (ABR) streaming technology so your subscribers can enjoy an optimized video experience that adapts to their network and available bandwidth.
The ABR stream format is applicable for multiple devices. A single stream could be delivered to the CDN for serving multiple platforms, saving considerable network bandwidth. NDS ABR metadata can also reuse the same live content delivered to a CDN for supporting a Catch-up TV service.
NDS Infinite TV can also be offered under a Software as a Service (SaaS) model. This enables your pay-TV business to deploy an OTT platform faster, with a lower initial investment.
NDS Infinite TV scales itself to your platform's subscriber base and can handle large volumes of streams. Its automated content management workflows allow you to handle large on-demand catalogs.
NDS Infinite TV's OTT navigator user interface is clean, simple and easy-to-use on any device. Its built-in advanced search and content discovery features mean that discovering linear, VOD and OTT content on any device has never been easier for your subscribers.
NDS Infinite TV supports a wide range of business models including subscription, transactional access to linear, on-demand content and applications. The system also supports free-to-air content distribution models featuring robust advertising campaign management and insertion capabilities as well as ad impact measurement.
You can, of course, also apply varied business rules to different devices.
Because NDS Infinite TV relies on the modular architecture of the NDS Unified Headend™, you can build your OTT system in phases and add new screens at short notice. You can also quickly introduce any new features that NDS has previously deployed with other Unified Headend customers.
While time-to-market is important, NDS Infinite TV brings other key benefits which help keep your platform competitive on multiple screens for the long term.
NDS Infinite TV uses a single ABR stream instead of multiple streams to deliver content to portable CE devices. This saves your platform considerable bandwidth and operating costs.
NDS' VideoGuard® is the world's market leading content and service protection solution, deployed in 114 million pay-TV households. VideoGuard conditional access (CA) and digital rights management (DRM) technologies safeguard pay-TV service revenues exceeding $50 billion.
NDS is experienced in system design with proven integration and support capabilities. We can offer an end-to-end framework that integrates leading third-party products or uses all of NDS' best-of-breed technology.
As you stand poised to lead your television platform into the future of OTT, let NDS Infinite TV guide you through these challenging times.
To learn more about how NDS Infinite TV can help you deliver OTT content faster and better, visit the Web page or contact us.